Every company has its own structure, culture, and general way of going about doing things. What do we do here at VIA, you ask? Well, every Tuesday meeting that we hold traditionally opens with one of the team members showing a video they found earlier in the week. The criteria? Nothing, other than that the team can take away something from it, whether it be a laugh or a lesson learned.
Last week, Tyler showed us an awesome video from Inside The Edit, who released a short animated film that very neatly encapsulates one of the core elements that marks us as artists and filmmakers: editing.
This beautifully animated short got us thinking more critically about our roles when we sit down at the computer and come face to face with hours of untouched footage. It is indeed often an intimidating ordeal, but at the same time it is an exhilarating process.
More often than not, a lot of people ask questions like "Who shoots and who edits?" which is actually a great question. At VIA, everyone has a hand in the editing process, whether it be filtering through and trimming footage, storyboarding and building sequences, or reviewing and color grading. While a larger or more traditional business structure might point to people within the company having very specific niche roles, one of the great things about having a small studio is that everybody does a little bit of everything!
We believe that being a better shooter in the field makes you a better editor back at the desk, and vice versa. Quite often, we will take the time to go back and review our own footage from a recent shoot to see what we did well, what we didn't do well, and what we can do better the next time we're out on the field. There's nothing more motivating than seeing what could have been a beautiful shot sullied by a bit too much instability or movement (warp stabilizer anyone?) or a detail shot that wasn't quite held for long enough. Expectedly, striving to consistently create an awesome piece in the editing room is always a challenge when you don't have enough great material to work with. Spending enough time wishing you had one more angle to cut between or a more dynamic shot helps give us the creative vision we need when we're out on a shoot in order to come back with that killer material for a stronger edit.
While we definitely each have certain areas that each of us focus in within to help the studio flourish, all in all we have all had our fair share of footage to cut and think that the "The Editor" did an absolutely beautiful job capturing and communicating the essence of what it is we strive to accomplish.
Thanks again for checking in with us here at VIA Creatives!
~ Matt and Team VIA